BENGALURU: India's largest online grocer BigBasket will soon offer delivery in 60 minutes or less through collaborations with neighbourhood stores, cultivating offline partners to secure its dominance as Amazon and other electronic stores pitch themselves closer to shoppers' homes. BigBasket will also establish co-branded pickup points as well as sell its own brand of gourmet staples at its partner stores, aiming for significantly higher margins from this category. For express delivery, the company has tied up with local stores to promise delivery within an hour of at least 400 items that it has identified as household essentials. The stores will handle the delivery with their own staff, while BigBasket will offer its technology to manage inventory.
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